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The Vermont Teddy Bear Company is one of the largest producers of teddy
bears and the largest seller of teddy bears by mail order and Internet. The
company handcrafts each of its teddy bears and produces almost 500,000 teddy
bears each year. The company was formerly traded on the NASDAQ stock
exchange under the ticker symbol BEAR, but was taken private by The Mustang
Group, a Boston-based private equity firm, on September 30, 2005, partially
to avoid the reporting requirements of the Sarbanes-Oxley Act.
The company was founded in 1981 by John Sortino, who sold handcrafted teddy
bears in an open-air market in Burlington, Vermont. Sortino happened upon
the idea of packaging and selling bears through the mail when a tourist
visiting Burlington wanted a bear mailed to her home. The concept was called
the "Bear-Gram", which features the customized teddy bear placed in a box
(complete with an "air hole") and stuffed with other goodies.
By 1995, the company moved into its new headquarters in Vermont's Champlain
Valley. The company currently has two factories: one in Shelburne and one in
Newport. The Shelburne factory is an especially popular tourist destination,
and also serves as a concert site for the annual Vermont Mozart Festival,
offering a venue for family-oriented events. The company also maintains two
retail locations in Vermont - Shelburne and on the main road between
Waterbury and Stowe.
VTB acquired Calyx & Corolla, an upscale flower company headquartered in
Vero Beach, Florida in 2003. Ironically, one of Vermont Teddy Bear's
marketing slogans claims that sending a teddy bear is "a creative
alternative to sending flowers". In 2005, the company launched a new sister
company, Gift Bag Boutique, which offers handbags and purses along with many
make-up accessories. Along with PajamaGram, which sells gift pajamas, and
TastyGram, which offers gourmet food gifts, the creation of this sister
company brings the total number of companies under the Vermont Teddy Bear
umbrella to five.
 

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