| 







Hot Topic (NASDAQ: HOTT) is an American chain store aimed at teenagers and
young adults. It has over 600 chain stores across the United States, Japan
and Puerto Rico, the majority of which are located in shopping malls. The
first Hot Topic store was opened in 1988 by Orv Madden. The chain
specializes in pop-culture-related fashion and merchandise, including
clothing, books, comics, jewelry, CDs, records, posters and other
paraphernalia. It caters to a number of youth-oriented "scenes," such as
metal, Indie, punk, emo, goth, club, otaku and lounge, as well as a number
of general and 1980s retro pop culture products including TNA Wrestling
products. It has also backed major concert festivals like Ozzfest and
recently Sounds Of The Underground. Products from Tripp NYC, Lip Service and
Funhouse are also stocked.
In the past, major bands such as Korn and Good Charlotte have allowed Hot
Topic to release their concert wear to the general public before they
themselves appear on television or at concerts wearing them. Recently Hot
Topic has held in-store "listening parties" for bands such as Underoath and
My Chemical Romance and Paramore, so fans could hear their new albums before
they were released. Hot Topic has also been a promoter of Jhonen Vasquez and
his various projects, including Invader Zim, Johnny the Homicidal Maniac and
"Squee".
Hot Topic is also known for having an extenisive range of products (which
are hard to find anywhere else) from the films of Tim Burton. This is
particularly exagerated in The Nightmare Before Christmas memorabilia.
Hot Topic owns and operates a chain of similarly-themed plus-size women's
clothing stores, Torrid, which began operations in 2001. The company
produces its own line of clothing, Morbid Threads, whose products may be
found in both chains' stores. Hot Topic was named number 53 on Fortune 100's
Top Companies to Work For list in 2006.
Hot Topic's major rivals in its niche include Spencer's Gifts and Manic
Panic.

|