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The Franklin Mint is a private corporation
based in Exton, Pennsylvania which markets collectibles of its own designs.
It was founded by Joseph Segel.
 
The company started by marketing privately-minted gold and silver
commemorative rounds and medallions, but quickly branched out into other
collectibles. In the 1960s the price of silver rose, causing all silver
coins to be removed from circulation. The Nevada casinos used silver dollars
in their slot machines, which were soon worth more than a dollar. The
Franklin Mint was one of the earliest and largest minters of replacement
slot machine tokens.
It minted in its own production facility numerous sets of
coins-of-the-realm, theme-based medals and ingots, selling them on the
subscription plan, with buyers getting a monthly shipment and invoice.
Franklin Mint struck issues in all the different precious and semi-precious
metals.
American history and art masterpiece themes were predominant, with
space and important persons and other topics also quite popular. Sets were
often limited by the number of subscribers by a cut-off date, or a fixed
mintage, resulting in "limited editions". Prices were fairly reasonable,
compared to the cost of silver, and often tens of thousands of sets were
sold. Custom wood cases, fancy packaging and certificates appealed to
collectors, and the market boomed. However, silver prices climbed, making
the cost of larger items high, and replacement bronze and pewter issues did
not appeal to collectors as much.
From 1973 to 2000, the Franklin Mint had a division called the
Franklin Library, which produced hundreds of editions of classic works of
literature in fine bindings.
In 1983, and to much success, The Franklin Mint entered the
die-cast car market with the 1935 Mercedes Benz 500K Roadster. In the
following years, Franklin Mint produced numerous designs including the
Rolls-Royce Silver Ghost, one of Franklin Mint's better-selling models.
Collector knives, figurines, plates, Monopoly sets, chess sets and board
games, plaques, coins, medals, and other collectibles have been issued over
the years by The Franklin Mint.
The Franklin Mint was heavily reliant upon direct mail and media
print ads for sales. Advertisements for Franklin Mint collectibles—including
the Civil War Commemorative Chess Set among thousands of other items—were
once ubiquitous in popular magazines.
Currently The Franklin Mint has divested itself of minting
capacity, and has downsized, and is now mostly a producer/marketer of die
cast models. On October 17, 2006 The Franklin Mint announced it was sold by
Roll International Corp to a number of private investors including M. Moshe
Malamud and Steven Susskind, chairman and chief executive respectively from
The Morgan Mint, and David Salzmann, a Hollywood producer. The sale closed on
August 31, 2006 and no price was announced. The new ownership plans to
return Franklin Mint to its former market-leading status and offer the full
lineup of collectibles including coins and metallic's.

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