It is important to do business with reputable online
stores to avoid possible Internet fraud and to easily
exchange or return when things go wrong. Shoppers often read
store ratings or reviews by other customers if they are not
familiar with some online stores.
Some general guidelines apply when choosing an online store
Honesty in providing product information and availability
Speed of orders processing
Shipping cost and speed: online package tracking is popular
Return/exchange policy: the time frame customers can
return/exchange; who should pay the returning shipping; if
there is any restocking fee etc. (Note: In the United
Kingdom, Online shops are prohibited from charging a
restocking fee if the consumer cancels their order in
accordance with the Consumer Protection (Distance Selling)
Act 2000